Digital Marketing Tools Mastery: Market & Competitor AnalysisModule Description:In this hands-on module, you’ll learn how to effectively use essential digital marketing tools to research your niche, understand your audience, and analyze competitors. Through guided tutorials and real-world examples, you’ll explore Google Trends, Ubersuggest (Neil Patel Tool), SimilarWeb, and AnswerThePublic to uncover market trends, keyword opportunities, and traffic insights. You’ll also learn how to present your findings professionally using Canva and Google Docs. By the end of this module, you’ll be equipped to make data-driven decisions and confidently execute research-backed marketing strategies.Key Takeaways:Discover trending keywords and regional interest using Google TrendsPerform in-depth keyword and domain analysis with UbersuggestAnalyse competitor traffic sources and top pages with SimilarWebIdentify customer pain points and questions with AnswerThePublicDesign professional reports and presentations using Canva and Google DocsPerfect for interns, beginners, and aspiring digital marketers aiming to sharpen their market analysis and strategy-building skills.
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