Digital Marketing Tools Mastery: SEO Audit & On-Page OptimizationModule Description:In this practical module, you’ll dive deep into the world of SEO by learning to create and optimize niche-focused IT service web pages. With guided tutorials and real-world examples, you’ll master the use of essential SEO and website-building tools like Google Keyword Planner, Ahrefs, Semrush, Screaming Frog SEO Spider, Wix, and WordPress. You’ll explore how to conduct effective keyword research, perform comprehensive technical SEO audits, and apply on-page optimization techniques. You’ll also learn to enhance content for better search visibility and present your findings in a polished final report using Google Slides and Canva. By the end of this module, you’ll be equipped with the skills to build SEO-optimized web pages and confidently execute data-driven SEO strategies.Key Takeaways:✅ Conduct detailed keyword research using Google Keyword Planner, Ahrefs, and Semrush✅ Analyze competitor SEO strategies and identify improvement opportunities✅ Perform technical SEO audits with Screaming Frog and Google PageSpeed Insights✅ Build or mock up niche-specific IT service web pages with Wix or WordPress✅ Apply on-page SEO best practices—optimizing meta tags, headings, content, and images✅ Enhance your content for readability, relevance, and conversion✅ Design professional final reports and presentations using Canva and Google SlidesPerfect for interns, beginners, and aspiring digital marketers looking to build hands-on SEO skills and create powerful, search-optimized web pages for real-world impact.
Know More